CREATIVE DIRECTION / DESIGN
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Reward Yourself

Reward Yourself

The Arizona Lottery launched a new and improved version of the Players Club that rewards players with more ways to play and win than ever before. To launch it, we wanted to show a spectrum of authentic Arizonans playing in their own unique way while racking up loads of prizes.

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Associate Creative Director: Adam Garcia Copywriter: Michelle Wardle Creative Director: Ken Phox