Arizona Cardinals & Lottery

For two years, the Arizona Lottery teamed up with the Arizona Cardinals to create a team-branded Scratchers® ticket that got both football and lottery fans excited to play. In our first year, we wanted to showcase the excitement of winning by blending the two worlds of sport and scratching and making every day game day. For our second round, we utilized our Chief Fun Officer, Windfall Willie, and his loveable sidekick, Derek, to show how everyone could bring the game home. 

 Senior Art Director: Adam Garcia  Copywriter: Sam Lowy Creative Director: Ken Phox