CREATIVE DIRECTION / DESIGN
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Whole Lot Of Good

Whole Lot Of Good

Since 1981, The Arizona Lottery has given back over $4.3 billion to the state of Arizona. When we were asked to shine a light on all that is made possible by the Arizona Lottery and its players, we knew we had to make it simple. The tickets became the figurative (and literal) vehicle for good being spread around the state.

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Associate Creative Director: Adam Garcia Copywriter: Michelle Wardle Creative Director: Ken Phox